Content and copywriting for psychologists, counselors, and psychotherapists.
Authentic, ethical, and empathic content to help you stand out from the crowd.
Mental health professionals like you and I entered the field to help people suffer less and create meaningful lives. Yet, if you’re a therapist in private practice, you’ve found:
· Clients have a hard time finding you amidst all the other therapists in your area.
· Insurance companies pay less, reject more claims, and create new paperwork hurdles at every turn.
· Stigma is still a thing. Most people search for answers to their mental health questions online before seeking out professional help.
All while mental health issues continue to rise in our communities.
How can you meet this need and maintain your own wellbeing - emotionally and financially?
Having a niche and a strong online presence.
Having a niche makes you stand out from the crowd. Establishing your identity helps you reach new audiences and connect with clients who align with your values and approach to healing.
Therapists who have a strong online presence can attract ideal clients while providing valuable information to those in need.
Your content needs to be flexible, timely, and information dense. Blog posts that speak to current events and trends in mental health show up in searches. Without fresh content on a regular basis, you won’t show up in the rankings, and your ideal clients won’t find you.
Not every person who comes to your website will become a client, but with up-to-date and evidence-based content, you can impact each life that lands on your page.
If your goal is help as many people as you can while avoiding feast and famine cycles, and burnout, there are few things you MUST have in place:
· A high-quality, easy to navigate, information-packed website.
· Smart SEO throughout your inbound marketing plan.
· Consistency in the roll-out of your online content and marketing.
And if you’re like most mental health professionals I know (including me!), you want to do all this WHILE maintaining your integrity with content that feels true to you and not“salesy”. No small feat.
That’s where I come in.
I’m Heather, and I’m a freelance copywriter specializing in mental health and medical copywriting.
In close collaboration with you, I build an inbound marketing strategy that doesn’t “sell” people something they don’t need, but connects those already looking for help with the therapist who is the best fit for them.
You’ll connect with more clients who need your expertise and care, save time, and create more financial space to give back in ways that feel authentic to you.
You’ll do what you do best - help people heal and grow, while getting paid what this very personal work is worth.
Put simply, therapists with a strong online presence have the power to provide the best, most ethical care to clients while achieving a level of freedom and balance they desire.
Why work with me?
With so many people searching for mental health information online, words matter. A lot. Making sure content is based on current research and best practices, and connects to crisis resources when indicated is a necessity.
With education and experience in clinical mental health, higher education, and mind-body practices, I produce accessible, research based writing with heart. My sub-specialty of multicultural counseling means my work is culturally responsive and inclusive.
Marketing and website copywriting for holistic, integrative, and functional medicine providers.
I grow your online presence so you don’t have to.
As a healer dedicated to holistic, integrative, and functional approaches to health, you know that:
Insurance companies often don’t value or understand the work you do, leading to claim headaches and hours wasted on justification and disputes.
You spend less time with patients and loved ones than you want to.
And these efforts to provide accessible and quality care often lead to more time in the office and less income!
Insurance policies and reimbursements change on a dime.
Colleagues are either throwing in the towel and heading back to the relative security of hospitals and corporate clinics or recreating the wheel altogether with concierge and other membership based clinics.
These newer models promise freedom to practice medicine that prioritizes patient care and limits provider burnout. It’s no wonder more and more people are taking the leap.
Whether you want to stay on insurance panels, transition to a membership based practice, or expand a concierge practice you’ve already opened - inbound marketing is essential to your growth.
Particularly because more than 80% of patients look up providers online before scheduling, showing up near the top for Google searches in your area is ESSENTIAL.
To connect with the patients who connect best with your methods of healing, you need the same things any other small business owner needs:
Smart SEO throughout your website and blog.
An information-packed website to establish your authority in your niche.
Timeliness and consistency of new content.
All of this takes time. Time you likely don’t have after a day of seeing patients, completing paperwork, and managing a business.
This is where I can help.
I’m Heather, a freelance copywriter specializing in medical and mental health copywriting.
Together, we craft an inbound marketing plan that emphasizes your expertise and provides value to your readers while converting these same folks into patients and customers.
Why work with me?
With so many people searching for health information online, words matter. A lot. Making sure content is based on current research and best practices is essential.
With education and experience in clinical mental health, higher education, and mind-body practices, I produce accessible, research based writing with heart. My sub-specialty of multicultural counseling means my work is culturally responsive and inclusive - connecting you with ALL the folks you want to serve.
Search Engine Optimization
Scholarly research on the topic. Cutting-edge studies to support procedures you’re offering.
Title everything in a way that attracts social media clicks.
Consumer research so I hit topics I know your audience wants to hear about.
Pitch article ideas and concepts based on your audience.
Format everything so it’s easy to read.
Photography that's royalty free and looks great.
Editing so that everything you receive is error free.
Hi, I’m Heather.
A freelance mental health and wellness copywriter, and human potential aficionado.
I started with degrees in history and social justice, and ended up in clinical mental health. I believe that our health is impacted by forces internal and external, systemic and dietary, cultural and personal. I love clinical practice, but I want to reach further.
Writing for folks in the mental health, wellness, and functional medicine space gives me that platform - to educate and inspire holistic solutions that get to the root of problems and help folks achieve a greater sense of wellbeing.
What makes me stand out from other copywriters?
I give voice to your personal brand through blogs, articles, and web content.
I research every piece I create and translate complex ideas and data into accessible and engaging content for your audience.
With expertise in multicultural mental health, I believe EVERYONE deserves to be well. Writing for and about diverse populations is my speciality.
Simply stated, I help dial in your inbound marketing plan, always mindful to maintain your authenticity in the pursuit of more leads.
Mind + Matter Collective
Denver, Colorado and Beyond
Ready to talk about your content marketing strategy?
Contact me for a free 15-minute consultation to discuss the steps of your inbound marketing strategy:
Your goals – More clients or patients? Higher income? More personal time? Retirement?
Your website & web content – How we will show your potential clients your unique niche and expertise.
Your SEO – How well are you ranking in Google searches? 80% of patients research doctors and therapists online before committing.
Inbound marketing content – I pitch articles, blogs, case studies, social media presence, and come up with a long-term plan.
How I can save you time! You already have a full-time job – marketing yourself should not add to your work hours. With efficient check-ins you tell me what you want and I find the most effective way to achieve those goals.